5 Reasons Your Website Matters More Than You Think

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If you want your company to be successful in the modern market place, you need a professional website. Most consumers are looking online for information that will help them lower the risk and make a smarter buying decision. In fact, 88% of consumers will do the research before they make an online purchase. This behavior makes a website an important asset for every business.

Your website is an online sales system, that attracts visitors, educates them, and converts into customers. Below you'll learn more about the importance of a website for your business success.

Why You Need A Website

First Impression

Your website is often the first place people interact with your company. Even if you're a brick and mortar business that depends on local foot traffic, most people will search in Google for your services and research you before they come in. If they find your website outdated, unattractive, or hard to use, they will leave your site, and check competitors.

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Good content, strong visuals, and clean, organized website design will make people want to stay and interact with your brand - and not look for other solutions. These elements help you establish trust, which is an important factor in making a purchase decision.

People associate great experience on your website with the experience they are likely to have with you in person. That's why it's so important to have a professional website that delivers the best possible experience.

Credibility

People expect any reputable company to have some kind of online presence.

High-quality, easy-to-use website makes them feel more comfortable and more likely to buy your products or use your services. People assume to have a similar positive experience in all areas of your business.

When people find valuable and informative content on your website, they see you as an authority and expert. And when they get to know you and your company, they start to like and trust you, which is fundamental in building long-lasting customer relationships.

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On the other hand, poor design hurts your credibility. Studies show that 75% of users judge the company's credibility based on their website design. You may be the best at what you do, and offer the best products on the market, but if your website doesn't reflect that high quality, your credibility and professionalism may as well be non-existent.

Simple, modern website with great content shows customers that you're safe and trustworthy. It helps you attract more people, generate more leads, and sell more products.

Increase Sales

People can find your website anytime and anywhere. Even outside of your business hours, it continues to attract people and converts them into your customers. It's kind of like your own digital salesperson.

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The website will help your customers understand what you do, what services you offer, and how you can help them. Content built around your customers' goals and needs will show them that you're the perfect fit for them and the best solution for their problems.

People appreciate valuable, accessible content. If they find it on your website, they are more likely to contact you, inquire about your products and services, and become your customers. As a result, your website will continuously attract people who are the perfect fit for your company - and reduce the time you spend on calls and proposals that go nowhere.

A bad website will do the opposite and cost you sales. 85% of people search Google before making a purchase decision. Every time a potential client navigates away from your website (because of broken links, confusing navigation, lack of information), it's unlikely they will ever return. If your competitors have the same offer, and great intuitive website design, they will win the business you could be getting.

With a clear, easy-to-use website, designed around your customers' needs and goals, you can capitalize on every opportunity, and turn potential customers into eager buyers.

Central Hub

If you use multiple social media channels, it's difficult for your future client to find all the information they need about you and your business. The website allows you to create a central hub where people can find out about who you are, what you do, and how to hire you in one place. And it looks much more professional than a Facebook business page.

Your website is the central hub of your online brand and marketing.

Your website is often the last, and most important step in closing a sale, or generating a lead. Every YouTube video, Tweet, Facebook update, or blog post will drive viewers and readers to your website. Then you can ask them to buy your products, make a call, sign up, or inquire about your service.

Whether it's blog posts or product description, your website is the best place to store that information, and give people a consistent experience with your brand.

Save Time

If you sell a product or provide a service, you often need to answer a lot of frequently asked questions or provide a demonstration.

You can use your website to free up some of your time.

Instead of presenting the same details to every customer, they can find all then need - price lists, service descriptions, and FAQs - on your website.

It helps to qualify prospects before they even contact you, and bring them closer to sale. You can reduce the amount of time you spend on phone calls and proposals that go nowhere and focus only on people truly interested in your offer.


The importance of a website for your business success is clear. It's a tool that helps your business grow faster, without making you work harder. In some cases, it can even save you time. Without a website, you can't reach and engage your ideal customers online. Even if you have a brick and mortar business, your customers are online, and most of them are doing research for purchase decisions there.